However deep your archive is, content with no visible author, date or source reads as anonymous text to both engines and readers.
Three visible E-E-A-T components
Show who wrote the piece and their role, when it was first published, and when it was last updated. Carrying the same fields in the schema layer lets engines and models answer the questions "who wrote this, when, and is it still valid" without guessing.
Signals every article should surface
- Author name, role and profile link where applicable.
- First published and last updated dates, shown separately.
- Primary-source links for every claim.
- Corporate identity signals such as an about page.
WYN moves these signals into your page and schema layer without a redesign.
Google Search Central — Creating helpful content
Source / further readingGoogle Search Central — Creating helpful contentThis article does not copy the original content of the source; it is WYN’s practical interpretation. For current headlines, check the publication date and the source page separately.